Upcoming Events that will boost your revenue this winter
Famed for its love of sport and it’s slightly unhealthy obsession with food, Australia has a plethora of world-class events throughout its calendar that attracts millions to our cities. Earlier this year, we saw crowds congregate for epic events such as Sydney’s Mardi Gras, Melbourne’s Australian Tennis Open and the Easter break throughout the country. It’s a proud nation with a passionate sense of heritage and multiculturalism reflected through its Anzac Day Memorials and celebrations of cultural food festivals. What lies ahead for the rest of the year are several buzzing events and festivals that will, in no doubt, bring tourists from all over the world and into your short-term rentals.
Why should this matter to you? Awareness of the demands for Airbnbs in your area is Short-term rental 101. Strategically pricing your property around these major (and often minor) events ensures that you aren’t undercutting yourself from highly profitable opportunities. That’s just one of the many advantages of being on the short-term rental market – the opportunity for profitable returns is only as high as your ability to capitalise on changing demands.
That’s why we’ve compiled some of the biggest opportunities for your short-term rentals here in this blog. We recommend noting down the events that are closest to you and marking them down in your calendar to preemptively price your rentals during this period. But to get an A+ in capitalising upcoming events to boost your revenue, you should also note down every small fair, concert and event that will attract guests to your door. It might be a chore now, but you’ll thank us later when the time comes.
Here are some events you won’t want to ignore:
“Sculpture at Scenic World is Australia’s premier outdoor sculpture exhibition which transforms the ancient rainforest into an outdoor gallery in the heart of the World Heritage-listed Blue Mountains. Each year exhibiting artists continue to inspire us with their creations which capture the imaginations of young and old.”
“Spanning May and June, the Festival showcases the epicurean pleasures of this iconic food and wine destination, and offers the perfect journey of discovery through the stunning region. From incredible gourmet dinners at award-winning restaurants to vineyard tours, winemaking masterclasses, hands-on cooking classes and cosy evenings beside an open fire with friends, the Festival has something for everyone.”
“Join fashion’s elite at the only place in the world where you can preview designer collections mere days after the industry, and six months before they hit stores at Mercedes-Benz Fashion Weekend Edition (MBFWE). Sit where they sat and see Australia’s best and brightest designers on the runways, delve into the unseen and witness the buzz backstage. They’ve enlisted top editors, designers and beauty experts to host a schedule of events for our Style Session Series featuring Grazia and Toni and Guy, so you can experience fashion week like a true insider.”
“The Blues on Broadbeach Music Festival hosts free international and Australian talent annually across 20 outdoor stages and venues throughout Broadbeach on the Gold Coast. The event, staged in the streets, parks and venues of Broadbeach over four huge days, throughout the popular Gold Coast hub will also feature plenty of talent from all genres of Blues music and is unique in its location with access to plenty of accommodation, dining, retail options.
“Spread over five mouth-watering days from 16-20 May 2019, Noosa Food & Wine Festival is an annual love affair of great food, wine, live music and entertainment in one of Australia’s favourite foodie destinations, Noosa. Whether you are looking for beachfront brunches, dinners with celebrity chefs, live cooking demonstrations or a party under the stars, there’s something for everyone in our 2019 program.”
Sydney, NSW – Vivid Sydney, 24 May – 15 June 2019
“Each year, Sydney becomes a canvas for brilliant light installations and projections. Vivid Sydney attracts more than 2.3 million visitors and sees historic sights – including the Sydney Opera House, Customs House and Taronga Zoo Sydney – illuminated in brilliant colour. The program also includes big-ticket music performances, creative conferences, talks, and workshops. If your property is directly in the CBD or has an amazing view of the Sydney skyline, expect to have an impressive occupancy rate during this season.”
“The Camel Cup as it’s known around our home town Yulara has been an annual event since 2012. It has formed part of many great community events including Outback Week and Outback Fest and has been a significant contributor to the local economy from both a financial perspective and a ‘feel good’ bringing everyone together- money can’t buy experience.”
“Jazz by the Bay is Western Australia’s premiere regional jazz festival. We turn the heat up in winter, get visitors and locals out of hibernation and into some cosy venues to enjoy cool jazz. Held across more than 20 venues in Busselton, Dunsborough and Margaret River in WA’s South West, Jazz by the Bay gets people swinging, scatting and jiving at more than 40 performances by over 200 artists across four days. The festival features free and ticketed live soul, funk, jazz big band, bebop and swing performances during the day and into the night on the street, in wineries, bars, theatres and private properties. Jazz by the Bay provides a complete feast for the senses with many events including stunning local food and wine in the experience. In the words of Dave Brubeck, ‘Take Five’ and go where the in-crowd go this June.”
Melbourne, VIC – Melbourne International Jazz Festival, 31 May – 9 June 2019
“From 31 May to 9 June Melbourne will celebrate the energy, collaboration and constant evolution of jazz music and culture with 10 days of show-stopping performances. At grand theatres, tiny clubs, street corners and unexpected places all over the city local legends and international jazz stars will shake up everything you think you know about jazz. In a packed program of modern masters, kid-friendly entertainment, free events and genre-bending experimental music there’s something for everyone. Whether you are a seasoned jazz lover or a total newcomer, the Festival is the perfect way to discover something new and learn why the spirit of jazz is alive and well 150 years on.”
“Celebrate the 41st edition of the Gold Coast Marathon and run for the good times on Saturday 6 – Sunday 7 July 2019 on the beautiful Gold Coast in Queensland, Australia. The world class international marathon will attract 28,000 participants of all ages and abilities from over 50 countries across eight races including the Gold Coast Marathon, Wheelchair Marathon, ASICS Half Marathon, Wheelchair 15km, Southern Cross University 10km Run, Gold Coast Airport Fun Run, Garmin 4km Junior Dash and Garmin 2km Junior Dash.”
“The Australian International Music Festival is one of their most popular and best attended events. With an average of 900 to 1300 participants each year they regularly have groups from Australia, China, New Zealand, Japan, Singapore and the USA providing a fantastic musical and cultural experience. This Music Festival is open to groups of all types but in particular Wind Bands, Orchestra, Choirs and Jazz Bands. As well as performing at the Sydney Opera House, participants will also perform at venues such as the City Recital Hall [affectionately known as Angel Place] and Darling Harbour. World Projects South Pacific aim to expand your mind with workshops from world class clinicians flown in from around the world and cultural exchanges with other bands most of whom share your passion but speak another language, an experience not to be missed.”
“The biggest ever showcase of South Australian, Australian and international beer and cider in the state with 80+ exhibitors under the one roof. Together with some of South Australia’s, Australia’s and International best chefs cooking up a BBQ storm. With the biggest lineup yet including the largest and most diverse selection of brewers, cider makers, chefs and bands!”
“Moon Landing Special. Tasmania’s premier Astronomy festival is the largest of its kind in the country. Held on the first weekend of August each year, it is the kick-off event for what is more like National Science ‘Month’ than a week. The festival is designed to give all ages and levels of interest something to experience when it comes to our night sky. We spend 50% of our lives under the stars and this three day event is situated perfectly in Ulverstone to capture a great view of the night sky and potential auroras. Beginner and advanced lectures and workshops on how to use different telescopes, classes in taking aurora photos and special international guests are all fixtures of this festival. Come and view our astrophotography and aurora gallery, experience Virtual Reality, pose with working droids and dress up in cosplay to really get involved. See stunning Hubble images, live feed from ISS, night sky viewing and so much more. There is even a dedicated schools program aimed at teaching our students what to look for at the night. Schools can send an EOI at anytime for when the program is released. The main program is generally released May/June”
“Hamilton Island Race Week is one of Australia’s favourite yachting events and a firm fixture on the international sailing calendar. Competitors, family and friends come together to enjoy the convivial atmosphere and unique camaraderie of the event’s on-water and off-water carnival. Every August, spectators and yachties from around the globe sail to Hamilton Island for Hamilton Island Race Week – Australia’s largest offshore keelboat regatta. Perfectly situated on the edge of the Great Barrier Reef, amongst Queensland’s 74 Whitsunday Islands, Hamilton Island offers an experience like no other: glorious weather, azure waters, brilliant beaches, awe-inspiring coral reefs, fascinating flora and fauna, fine food and wines, and activities almost too numerous to mention.”
“There’s no better time to visit the tropical Top End than during Darwin Festival each August, where a fabulous festival wonderland awaits you. Balmy nights under twinkling lights provide the perfect backdrop for an unforgettable dry season – known elsewhere in Australia simply as ‘winter’. Darwin Festival combines warm outdoor festivities with a program rich with local, national and international talent. Cabaret, theatre, dance, visual arts, outdoor concerts under the stars and fun family events transform Darwin for 18 dazzling days and nights. Relax in the balmy festoon-lit surrounds of Festival Park with a tasty dinner and drink from the iconic bamboo food stalls and pop-up bars as you listen to the soundtrack of local heroes on the Bamboo Bandstand. Or prepare to dance the night away to the hottest contemporary bands in the Festival’s iconic open-air big top, The Lighthouse. Glimmering with lights and sounds, The Lighthouse is one of the hottest tickets in town each August.”