Have you ever arrived to an Airbnb and felt completely underwhelmed and disappointed with what you’re presented with? Being deceived is not a good feeling and will leave a poor impression on guests. This bad experience can lead to negative reviews, which will eventually result in lower occupancy rates. That’s why it’s important to be honest from the outset.
With today’s online listings being extremely intuitive, Airbnb hosts are encouraged to use photos and descriptions to attract potential guests. However, the way in which these are used are advantageous to the owner and can result in unethical actions.
So how can hosts present a trustworthy depiction of their property to ensure that guests aren’t caught second guessing before they book?
Keep it realistic
Don’t post photos that aren’t your own! When presenting your photos you should be telling a story from the one camera in which the photos are taken on. Having consistent lighting is important to ensure the photo scrolling is sequential and smooth.
If you use photos that aren’t yours it isn’t a particularly good look because they aren’t authentic and show the lack of effort put into making your listing “special”. Stand out from the crowd and move from beyond those stock and Google images!
Present more photos of your property rather than the surrounding area. Whilst showing that your property is in a prime location, you want to show off those main features of your property first and foremost.
Make sure your description is as accurate as possible. If the property is on a main road, don’t describe it as a quiet neighbourhood. One look at a map will show the potential guests everything surrounding the property. If you mention that there is great storage in the place, you better be prepared to back it up (either through photos or further explanation).
Use the right language
Your listing should have some artistic fair. However, don’t overly sugar-coat it to the point of it being misleading.
Describing a backyard as a great entertainer with heaps of space for kids to play on the grass when in reality it is small and has a little patch of grass is going to bring negative reactions.
If your description mentions family friendly it will attract families and you need to ensure that the place meets this criteria well enough. If it isn’t you should be completely honest – despite losing this target market.
Stick to the facts
Definitely no fluffing around here. Promoting a property as a 3-bedroom home, when in fact, the third room is a study is going to leave you with frustrated guests. Be clear when you explain these things.
In the listing, be clear about how many guests the place sleeps – no fibs here! You don’t want guests to resort having to sleep on the floor because you lied about the capacity of the place. Negative reviews are likely to circulate on your listing, and guests will think twice about booking.